The Resource An Insider's Guide to Today's Music Biz, 04, Building a Professional Team, with Steve Rennie, (electronic resource)

An Insider's Guide to Today's Music Biz, 04, Building a Professional Team, with Steve Rennie, (electronic resource)

Label
An Insider's Guide to Today's Music Biz, 04, Building a Professional Team
Title
An Insider's Guide to Today's Music Biz
Title number
04
Title part
Building a Professional Team
Statement of responsibility
with Steve Rennie
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Learn about the key players you need on your team (managers, publicists, etc.) and what they do, how much they get paid, how you find them, and when you need them
  • Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Steve Rennie knows music professionals; he has over 35 years in the music business. His series, An Insider's Guide to Today's Music Biz, teaches the ins and outs of the music business to bands, managers, and songwriters. In this installment, you'll learn about the key players you need on your team and what they do, how much they get paid, how you find them, and when you need them. It starts with perhaps the most important member of your team, the manager. Steve also explains the role of lawyers, agents, business managers, publicists, and the digital team in charge of PR, social media, and other online distribution and promotion strategies
Cataloging source
lynda.com
Characteristic
videorecording
PerformerNote
Presenter: Steve Rennie. "Steve Rennie began his music career working as a booking agent at USC. After dropping out of college in 1980, and being passed over for a job in the mailroom at the William Morris Agency, he decided to start his own concert promotion company called Steve Rennie Presents. For the next 21⁄2 years he promoted a number of up and coming new wave bands, including The Motels, The Plimsouls, Adam Ant, X, The Blasters, Mötley Crüe, and INXS, in secondary markets outside LA. On New Year's Eve 1983, he had his first big breakthrough in LA, booking The Motels at the Beverly Theater in Beverly Hills, getting the nod to promote the show over the big promoters in town. By 1983, he had caught the attention of Southern California's leading concert promoter, Avalon Attractions, which offered him a chance to join the company. Steve accepted and soon rose in the ranks to become the senior vice president of Avalon Attractions. In 1990, he left Avalon Attractions to start his first incarnation of REN Management Corporation, an artist management firm where he managed a number of top alternative bands, including Dramarama, The Wonder Stuff, Ned's Atomic Dustbin, The The, and Primal Scream. In 1994, he accepted an offer from then Epic Records president and current One Direction manager Richard Griffiths. Steve became senior vice president and general manager at Epic Records, where he met and helped sign a young So Cal band called Incubus. He took the band under his wing and helped them build the foundation of what became one of the most successful alt rock bands of the late 1990s and early 2000s. In 1998, Steve left Epic to become one of the founding members of one of the pioneering Internet music startups, ARTISTdirect. When he informed the members of Incubus that he would be leaving Epic to join his friends Marc Geiger and Don Muller at ARTISTdirect, guitarist Mike Einziger asked Steve to comanage the band with their then manager, Mark Shoffner. He accepted the offer and stayed at ARTISTdirect until 2000, when he left the company to manage Incubus on a full-time basis. Shortly thereafter, the band released their breakthrough, multiplatinum-selling album Make Yourself. Over the next 14 years, the band went on to have a #1 Billboard Top 100 album, a #2 Top 100 album, and a dozen Top 10 alternative radio hits. During his tenure as manager, Incubus built a huge live-touring business and one of the most dedicated and loyal fan bases in the music scene. In January 2014, the band and Steve parted company. Today, all of Steve's focus is on his new venture, RenmanMB, which is a mecca for all aspiring artists and music business professionals to come and learn the \"real\" music business from some of the smartest, most talented, and successful people in the music industry."]
Runtime
30
Target audience
adult
Technique
live action
Label
An Insider's Guide to Today's Music Biz, 04, Building a Professional Team, with Steve Rennie, (electronic resource)
Link
Publication
Copyright
Note
  • Streaming video
  • 02/19/2016
http://library.link/vocab/branchCode
  • EPLMNA
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
LDC450274
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
http://library.link/vocab/recordID
u1898392
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • (Sirsi) LDC450274
  • (CaAE) LDC450274
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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