The Resource Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition, John Morgan

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition, John Morgan

Label
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition
Title
Brand against the machine
Title remainder
how to build your brand, cut through the marketing noise, and stand out from the competition
Statement of responsibility
John Morgan
Creator
Subject
Language
eng
Summary
"Ditch traditional corporate branding to create a powerful, recognizable brand. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you. Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it"--Provided by publisher
Cataloging source
DLC
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.M67 2012
Literary form
non fiction
Target audience
adult
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition, John Morgan
Label
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition, John Morgan
Publication
Copyright
Note
Includes index
Related Contributor
Related Location
Related Agents
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Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
epl01435000
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781118103524/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20a1097572
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'EPLSPW': 'https://epl.bibliocommons.com/item/show/1097572005', 'EPLMNA': 'https://epl.bibliocommons.com/item/show/1097572005'}
Extent
xiv, 210 pages
Isbn
9781118103524
Lccn
2011024074
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (Sirsi) a1097572
  • (OCoLC)726822410
  • (ULS) epl01435000

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
    • SprucewoodBorrow it
      11555 95 Street, Edmonton, AB, T5G 1L5, CA
      53.5672426 -113.48721439999997
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