The Resource Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad VanAuken, (electronic resource)

Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad VanAuken, (electronic resource)

Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position
Title
Brand aid
Title remainder
a quick reference guide to solving your branding problems and strengthening your market position
Statement of responsibility
Brad VanAuken
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation - 5 elements that trigger brand insistence - Turning brand strategy into advertising - Online branding - Private label brands - Creating "category of one" brands - Social responsibility, sustainability, and storytelling - 60 nontraditional marketing techniques - Metrics - And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand."
Member of
Accompanying matter
technical information on music
Additional physical form
Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Cataloging source
MdPfRBL
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Erik Synnestvedt
Series statement
  • RBdigital Collection
  • Your coach in a box
Target audience
adult
Transposition and arrangement
not applicable
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position, Brad VanAuken, (electronic resource)
Link
http://edmonton.oneclickdigital.com/#titles/9781490692159
Publication
Distribution
Copyright
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
http://library.link/vocab/branchCode
  • EPLMNA
Capture and storage technique
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type MARC source
rdacontent
Control code
rbdZ11332
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource.
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781490692159
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Publisher number
Z11332
Quality assurance targets
unknown
http://library.link/vocab/recordID
u1754777
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
  • (Sirsi) ocd920673821
  • (Sirsi) ocd920673821
  • (CaAE) ocd920673821
  • (OCoLC)920673821
System details
  • Mode of access: World Wide Web
  • Requires OneClick Digital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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