The Resource Customer centricity : focus on the right customers for strategic advantage, Peter Fader, (electronic resource)

Customer centricity : focus on the right customers for strategic advantage, Peter Fader, (electronic resource)

Label
Customer centricity : focus on the right customers for strategic advantage
Title
Customer centricity
Title remainder
focus on the right customers for strategic advantage
Statement of responsibility
Peter Fader
Creator
Subject
Language
eng
Summary
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers ... and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
Member of
Cataloging source
CtWfDGI
Dewey number
658.812/
Index
no index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Freading eBooks
  • Wharton executive essentials
Target audience
adult
Customer centricity : focus on the right customers for strategic advantage, Peter Fader, (electronic resource)
Label
Customer centricity : focus on the right customers for strategic advantage, Peter Fader, (electronic resource)
Link
https://epl.freading.com/ebooks/details/r:download/OTc4MTYxMzYzMDE1MA==
Publication
Copyright
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Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
frd00020729
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781613630150/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20frd00020729
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/2047539005'}
Extent
1 online resource (128 pages).
File format
one file format
Form of item
online
Governing access note
Access limited to subscribing institutions
Isbn
9781613630150
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Specific material designation
remote
System control number
  • (Sirsi) frd00020729
  • (CaAE) frd00020729

Library Locations

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