The Resource Data driven marketing for dummies, David Semmelroth, (electronic resource)

Data driven marketing for dummies, David Semmelroth, (electronic resource)

Label
Data driven marketing for dummies
Title
Data driven marketing for dummies
Statement of responsibility
David Semmelroth
Creator
Contributor
Subject
Language
eng
Summary
Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)Tips on using data to predict customer purchasing behavior based on past performanceUsing customer data and marketing analytics to predict when customers will purchase certain itemsInformation on how data collected can help with merchandise planningBreaking down customers into segments for easier market targetingBuilding a 360 degree view of a customer baseData Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights
Member of
Cataloging source
TOH
Dewey number
658.4038
Index
index present
LC call number
HD30.2
LC item number
.S384 2013
Literary form
non fiction
Nature of contents
dictionaries
Series statement
EBSCO eBooks
Target audience
adult
Data driven marketing for dummies, David Semmelroth, (electronic resource)
Label
Data driven marketing for dummies, David Semmelroth, (electronic resource)
Link
http://ezproxy.ae.talonline.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642571
Publication
Note
Includes index
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Related Location
Related Agents
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Related Subjects
Related Items
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn859249402
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781118615768/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20ebs859249402
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1255086005'}
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781118615768
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
EB00057931
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) ebs859249402
  • (Sirsi) ebs859249402
  • (CaAE) ebs859249402
  • (OCoLC)859249402

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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