The Resource Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (electronic resource)

Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (electronic resource)

Label
Demand : creating what people love before they know they want it
Title
Demand
Title remainder
creating what people love before they know they want it
Statement of responsibility
Adrian J. Slywotzky ; with Karl Weber
Creator
Contributor
Subject
Language
eng
Summary
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage)
Accompanying matter
technical information on music
Cataloging source
Midwest
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Dave Courvoisier
Target audience
adult
Transposition and arrangement
not applicable
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (electronic resource)
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (electronic resource)
Link
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type MARC source
rdacontent
Control code
MWT11418438
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11418438
Dimensions
  • not applicable
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1522334005'}
Edition
Unabridged.
Extent
1 online resource (1 streaming audio file (11hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Other physical details
digital.
Publisher number
MWT11418438
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11418438
System control number
  • (Sirsi) MWT11418438
  • MWT11418438
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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