The Resource Driving growth through innovation : how leading firms are transforming their futures, Robert B. Tucker, (electronic resource)

Driving growth through innovation : how leading firms are transforming their futures, Robert B. Tucker, (electronic resource)

Label
Driving growth through innovation : how leading firms are transforming their futures
Title
Driving growth through innovation
Title remainder
how leading firms are transforming their futures
Statement of responsibility
Robert B. Tucker
Creator
Subject
Genre
Language
eng
Summary
You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer
Member of
Cataloging source
TEFOD
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.T797 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Freading eBooks
Target audience
adult
Driving growth through innovation : how leading firms are transforming their futures, Robert B. Tucker, (electronic resource)
Label
Driving growth through innovation : how leading firms are transforming their futures, Robert B. Tucker, (electronic resource)
Link
https://epl.freading.com/ebooks/details/r:download/OTc4MTU3Njc1NTU0OQ==
Publication
Copyright
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Related Location
Related Agents
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Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 191-201) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm
Control code
ocn759841681
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781576755549/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20f759841681
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1351253005'}
Edition
Second edition, revised and updated.
Extent
1 online resource (224 pages)
File format
unknown
Form of item
online
Isbn
9781576755549
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) f759841681
  • (CaAE) f759841681

Library Locations

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      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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