The Resource How ideas spread, (videorecording)

How ideas spread, (videorecording)

Label
How ideas spread
Title
How ideas spread
Contributor
Subject
Language
eng
Member of
Cataloging source
JRY
Characteristic
videorecording
PerformerNote
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania
Runtime
360
Series statement
Great courses. Professional. Communication skills
Target audience
adult
Technique
live action
How ideas spread, (videorecording)
Label
How ideas spread, (videorecording)
Publication
Copyright
Note
  • Contains 12 lectures; 30 minutes per lecture
  • Course number 5332
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Accompanying material
1 course guidebook (iv, 89 pages : illustrations ; 19 cm)
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
  • Word of mouth: powerful and persuasive
  • The social currency of shared ideas
  • Messages that go viral
  • Social networks: channels of influence
  • Social influencers: myths and science
  • Tracking results: big data, little data
  • disc 1:
  • Social epidemics: why things catch on
  • The basics of consumer psychology
  • The impact of triggers on consumer choice
  • Simple rules to make ideas stick
  • The social influence of conformity
  • The social influence of divergence
  • disc 2:
Control code
ocn890664075
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781629970875/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20a1359753
Dimensions
4 3/4 in. +
Dimensions
other
http://library.link/vocab/discovery_link
{'EPLCSD': 'https://epl.bibliocommons.com/item/show/1359753005', 'EPLWMC': 'https://epl.bibliocommons.com/item/show/1359753005', 'EPLCPL': 'https://epl.bibliocommons.com/item/show/1359753005', 'EPLRIV': 'https://epl.bibliocommons.com/item/show/1359753005'}
Extent
2 videodiscs
Isbn
9781629970875
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) a1359753
  • (OCoLC)890664075
  • (CaAE) a1359753
Video recording format
DVD

Library Locations

    • CapilanoBorrow it
      200 Capilano Mall, 5615 101 Avenue, Edmonton, AB, T6A 3Z7, CA
      53.5598981 -113.42340969999998
    • Castle DownsBorrow it
      106 Lakeside Landing, 15379 Castle Downs Rd, Edmonton, AB, T5Y 3G4, CA
      53.6161896 -113.51481109999997
    • RiverbendBorrow it
      460 Riverbend Square, Rabbit Hill Road & Terwillegar Drive, Edmonton, AB, T6R 2X2, CA
      53.4573701 -113.5900517
    • Whitemud CrossingBorrow it
      145 Whitemud Crossing Shopping Centre, 4211 - 106 Street, Edmonton, AB, T6J 6L7, CA
      53.4796717 -113.50239499999998
Processing Feedback ...