The Resource How to build your own web site with little or no money : the complete guide for business and personal use, by Bruce C. Brown, (electronic resource)

How to build your own web site with little or no money : the complete guide for business and personal use, by Bruce C. Brown, (electronic resource)

How to build your own web site with little or no money : the complete guide for business and personal use
How to build your own web site with little or no money
Title remainder
the complete guide for business and personal use
Statement of responsibility
by Bruce C. Brown
Synopsis: Web sites are an essential tool that every business must have in today's economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you
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index present
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.B768 2010eb
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non fiction
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  • dictionaries
  • bibliography
  • handbooks
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How to build your own web site with little or no money : the complete guide for business and personal use, by Bruce C. Brown, (electronic resource)
How to build your own web site with little or no money : the complete guide for business and personal use, by Bruce C. Brown, (electronic resource)
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Includes bibliographical references (pages [713]) and index
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online resource
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  • Foreword -- Introduction -- Whom this book is for -- How this book is organized -- Chapter 1: How Can I Become A Web Designer & What Do I Need to Be Successful? -- Web designer versus web developer -- General structure of the internet -- Web site fundamentals -- Web design hardware requirements -- Web site hosting -- Disadvantage of free web hosts -- Domain names -- Advantages of owning your own domain name -- Web site design fundamentals -- Chapter 2: Developing A Successful Business And Marketing Plan & Finding Your Niche -- Performing a market analysis -- Establishing business objectives -- Establishing marketing strategies -- Increasing your public profile -- Creativity and planning -- Two sides of the web designer -- Establishing your business -- Employer identification numbers & business licenses -- Finding your niche -- Chapter 3: Web Site Design 101 & HTML Fundamentals -- How to approach web design -- Web site functionality -- Web site branding -- Types of web sites -- Static web sites -- Dynamic web sites -- Web site commonalities -- Hypertext markup language (HTML) -- HTML web page design fundamentals -- What is HTML? -- Markup tags -- HTML web pages -- Requirement for making HTML web pages --Sample HTML document -- List of formatting tags -- HTML attributes -- Basic HTML tags -- HTML image -- HTML hyperlink -- HTML tables -- HTML forms -- Form HTML tag format -- Other form input tags -- HTML lists -- More HTML tags -- Metadata tag -- Comments tag -- Font tag -- Anchor tag -- Bookmarks -- DocType -- Headings -- Paragraph tag -- Ordered and unordered lists -- Tables -- HTML practice -- Web forms -- Introduction to XHTML Extensible markup language (XML) -- JavaScript -- Cascading style sheet (CSS) -- Active server pages (ASP) -- PHP preprocessor hypertext -- Structured query language (SQL) -- Chapter 4: Web Site Design Applications-Tools To Achieve Your Goals -- Joomla! -- WordPress -- Homestead -- Nvu -- Microsoft Office Live -- SeaMoneky Project -- Microsoft Expression Web 3 -- Microsoft Office FrontPage -- Adobe Dreamweaver CS4 -- CoffeeCup -- WebSite X5 Evolution -- Namo WebEditor -- AceHTML Pro -- HomeSite -- Serif WebPlus X2 -- Chapter 5: Web Site Organization And Navigation Fundamentals -- Home page -- Web site navigation -- Common web site navigation styles -- Search options -- Frames -- Web site templates -- Chapter 6: Web Page Content -- Content keywords -- How to develop keywords -- How users read web pages -- Rules of web writing -- Optimizing content for SEO keywords -- Using images with web page content -- Chapter 7: Web Site Graphics -- Image file formats -- Images and HTML -- Search engine optimization & images -- Copyrights and licenses -- Free graphics editing software -- Commercial graphics editing software -- Logos and banners -- Colors and themes -- Typography -- Images tips and tricks -- Chapter 8: Web Page Formats, JavaScript, And Cascading Style Sheets -- JavaScript -- Cascading style sheets -- Web site templates -- Cascading style sheets guide -- Use of cascading style sheets in a web page -- Benefits and drawbacks to cascading style sheets -- Code syntax for cascading style sheets -- Calling cascading style sheets in a web page -- How to create cascading style sheets -- Inline style type -- Embedded style type -- External style type -- Import style type -- Cascading style sheet selectors -- Class selector -- Descendant selectors -- ID selectors -- Differences between class and ID selectors -- Similarities between class and ID selectors -- Universal selectors -- Group selectors -- Cascading style sheets comments -- CSS properties and values -- Formatting and styling text -- Borders and outlines -- Outlines -- Controlling margins and paddings -- List styling -- List image -- List position -- Table styling -- Cascading style sheets -- Chapter 9: Electronic Commerce And Shopping Carts -- What is a shopping cart? -- PayPal shopping cart -- Secure socket layer certificates --
  • Chapter 10: Optimizing Your Web Site For Search Engines -- Successful search engine optimization -- Meta tag definition and implementation -- Title tag -- Description tag -- Keywords tag -- Robots tag -- Other meta tags -- ALT tags -- Optimization of web page content -- How the Google search engine works -- Optimizing your web site -- Web site optimization tips, hints, and secrets -- Web design and optimization suggestions -- How search engines work -- Using a search engine optimization company -- Search engine registration -- Search engine optimization checklist -- Free web site search engine submission sites -- Free web site optimization tools -- Web site design and optimization tools -- Google's webmaster tools -- Sitemaps & Google -- Snippets -- Problem with navigation bars and spiders -- Breadcrumbs -- Inbound and outbound links -- Google TrustRank -- Submitting your site to other search engines -- 404 pages & search engine optimization -- Other ways to generate web site traffic an inbound links -- Section 508 and web site accessibility -- Google's quality guidelines -- Chapter 11: Generating Web Site Traffic -- Business: use press releases to generate web site traffic -- Publish testimonials on your web site -- Proven techniques for generating web site traffic -- Link exchanges & web site traffic -- Publishing articles to generate web site traffic -- Using web directories to generate web site traffic -- Chapter 12: Introduction To Pay-Per-Click Advertising -- Pay-Per-Click advertising walkthrough -- Google AdWords Pay-Per-Click benefits -- Cost of Google AdWords Pay-Per-Click advertising -- What is Google AdWords? -- How Google AdWords ranks ads -- How to improve your ranking -- How much Google AdWords will cost -- Establishing and managing your Google account -- How to graduate to standard edition Google AdWords -- Creating a standard edition Google AdWords account -- Google bidding strategies -- Google AdWords tools -- Creating a new campaign in Google AdWords -- Google campaign summary -- Editing your campaign settings -- Demographic bidding -- Google AdWords reports -- Google AdWords ads diagnostic tool -- Tips, tricks, & secrets for Google AdWords Pay-Per-Click advertising -- Chapter 13: Increase Profits & Generate Income With Google AdSense -- How to set up your Google AdSense campaign -- Google AdSense program policies -- Setting up Google AdSence on you web site -- How to set up your Google referrals -- Hints & tips for maximizing Google AdSense on you web site -- Chapter 14: Generating Income With Affiliate Marketing -- Affiliate marketing options -- Crash course in affiliate marketing -- Affiliate marketing principles -- Affiliate links & how to deal with them -- Promoting your affiliate program -- Affiliate program payment methods -- Challenges of managing affiliate marketing -- Tiered affiliate marketing -- Cross-selling and up-selling -- How to attract affiliates -- Hiring an affiliate manager -- Promoting your affiliate program on your own -- How to make your affiliates more effective -- Increasing your affiliate numbers -- Cookies and affiliates -- Multi-tier marketing and commissions -- Affiliate networks -- Become an affiliate of others -- Establishing your own affiliate program -- Chapter 15: Harnessing The Power Of Blogs -- What is a blog? -- Construction of a blog -- What do I need to create my own blog? -- Blog software & blog hosting options -- Free blog software with free blog hosting -- Free blog software with paid blog hosting -- Paid blog software with paid blog hosting -- Paid blog software hosted on your own web servers -- Who blogs? -- Blog versus content management systems -- Understanding pings and trackbacks -- Blogging & spam -- Blog software comparison and reviews -- Full-service blog providers -- Independent blog software -- Free blog software -- How to write a great blog -- How important is your blog content? -- Guidelines for writing blogs -- How to write comments on a blog -- Guidelines for blog comments -- Blogger -- Hosting a blogger blog on your own web server -- WordPress -- Features of WordPress -- Establishing a WordPress account -- Customizing your WordPress blog -- Office 2007 and blog posts -- Other free blogging applications -- Introduction to RSS feeds, Atom, and Syndication -- Creating an RSS Feed in WordPress -- Creating an Atom Feed in blogger --Feedburner -- Chapter 16: Social Networking -- Social networking sites -- Using social networks to expand your web presence -- Chapter 17: Interviews With Web Design Experts -- Chapter 18: We Design Success Stories -- Chapter 19: Summary -- Chapter 20: Recommended Reference Library -- Glossary -- Bibliography -- Author biography -- Index
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1 online resource (720 pages)
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  • (CaAE) f867770539

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