The Resource Infinite possibility : creating customer value on the digital frontier, B. Joseph Pine II, Kim C. Korn, (electronic resource)

Infinite possibility : creating customer value on the digital frontier, B. Joseph Pine II, Kim C. Korn, (electronic resource)

Label
Infinite possibility : creating customer value on the digital frontier
Title
Infinite possibility
Title remainder
creating customer value on the digital frontier
Statement of responsibility
B. Joseph Pine II, Kim C. Korn
Creator
Contributor
Subject
Language
eng
Summary
In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences? memorable events that engage people in inherently personal ways. We?re now deep into this Experience Economy. But the physical world, bounded as it is by matter, space, and time, offers limited opportunities for creating experiences. Digital technology, on the other hand, offers limitless opportunities?you can create anything you want with immaterial bits, in virtual places, without the constraints of linear time. Which is precisely the problem. How do you make sense of and sort through such infinite possibility? What kinds of experiences can you create? Which ones should you offer? In Infinite Possibility, Pine and coauthor Kim Korn provide a profound new tool geared to the task of exploring what they call the cosmos incogniti of the digital frontier, the unknown worlds out there to be discovered, explored, and exploited. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative compa- nies operate within and across each realm to create extraordinary customer value. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension?you play by moving your own body. Or new apps that, when you point your smartphone camera at a real street, lay digital information about the scene over the image. Follow Pine and Korn out onto the digital frontier to discover the opportunities that abound for your business
Member of
Cataloging source
CDX
Dewey number
658.5/75
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.P536 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
  • Freading eBooks
  • A BK business book
Target audience
adult
Infinite possibility : creating customer value on the digital frontier, B. Joseph Pine II, Kim C. Korn, (electronic resource)
Label
Infinite possibility : creating customer value on the digital frontier, B. Joseph Pine II, Kim C. Korn, (electronic resource)
Link
https://epl.freading.com/ebooks/details/r:download/OTc4MTYwNTA5OTYyMA==
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I : preparation -- Introduction -- Cosmos incogniti -- Part II : real orientation -- Reality -- Augmented reality -- Warped reality -- Part III : virtual orientation -- Virtuality -- Augmented virtuality -- Physical virtuality -- Mirrored virtuality -- Part IV : guiding -- Multiverse excursion -- Offering depiction -- Third spaces -- From design to deployment -- Afterword : to infinity and beyond
Control code
ocn755702195
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781605099620/LC.GIF&client=780-496-1833&type=xw12&upc=9786613173799&oclc=%28Sirsi%29%20f755702195
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1330519005'}
Edition
First edition.
Extent
1 online resource (xviii, 268 pages)
Form of item
online
Isbn
9781605099620
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786613173799
Other physical details
illustrations.
Specific material designation
remote
System control number
  • (Sirsi) f755702195
  • (CaAE) f755702195

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
Processing Feedback ...