The Resource Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid, (electronic resource)

Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid, (electronic resource)

Label
Lightning in a bottle : the proven system to create new ideas and products that work
Title
Lightning in a bottle
Title remainder
the proven system to create new ideas and products that work
Statement of responsibility
David D. Minter & Michael Reid
Creator
Contributor
Subject
Language
eng
Summary
In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders
Member of
Cataloging source
N$T
Dewey number
658.5/75
Index
index present
LC call number
HF5415.I53
LC item number
M56 2007eb
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Freading eBooks
Target audience
adult
Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid, (electronic resource)
Label
Lightning in a bottle : the proven system to create new ideas and products that work, David D. Minter & Michael Reid, (electronic resource)
Link
https://epl.freading.com/ebooks/details/r:download/OTc4MTQwMjIzNDYwNg==
Publication
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle
Control code
ocn298439587
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781402216954/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20f298439587
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1344417005'}
Extent
1 online resource (ix, 214 pages).
File format
unknown
Form of item
online
Isbn
9781402216954
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) f298439587
  • (CaAE) f298439587

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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