The Resource Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne, (electronic resource)

Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne, (electronic resource)

Label
Microtrends : the small forces behind tomorrow's big changes
Title
Microtrends
Title remainder
the small forces behind tomorrow's big changes
Statement of responsibility
Mark J. Penn ; with E. Kinney Zalesne
Creator
Contributor
Subject
Language
eng
Summary
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: SINGLE WOMEN BY CHOICE: Women aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market. SUN HATERS: Environmentalists, skin cancer survivors, and parents concerned about the sun's impact on our health. PHILO-SEMITES: A growing number of people want to date Jewish men and women. CLASSICAL MUSIC DADS: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis
Accompanying matter
technical information on music
Cataloging source
Midwest
Dewey number
303.4973
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Brett Barry
Target audience
adult
Transposition and arrangement
not applicable
Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne, (electronic resource)
Label
Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne, (electronic resource)
Link
Publication
Distribution
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
  • other
  • online resource
Carrier category code
  • sz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
MWT11608672
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11608672
Dimensions
  • not applicable
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1787737005'}
Edition
Unabridged.
Extent
1 online resource (1 streaming audio file (720 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital.
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11608672
System control number
  • (Sirsi) MWT11608672
  • MWT11608672
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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