The Resource Nimble leader, Volume III, Position your business!, Andrew Ortyn, (electronic resource)

Nimble leader, Volume III, Position your business!, Andrew Ortyn, (electronic resource)

Label
Nimble leader, Volume III, Position your business!
Title
Nimble leader
Title number
Volume III
Title part
Position your business!
Statement of responsibility
Andrew Ortyn
Title variation
Position your business!
Creator
Subject
Language
eng
Summary
Throughout Nimble Leader (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term. In Volume III: Position Your Business, you will harness the power of alternative perspectives . Market Position and positioning your business is everything! Do it well, and like a tree planted by still waters, your business will grow, flourish, and expand at a dramatic rate. You will reap significant rewards in customer satisfaction, customer loyalty, first-to-market innovation, strong brand identity, and a vibrant organizational climate as happy employees – who can hardly wait to get to work because they are involved in something bigger than themselves – serve the needs of customers who would be at a loss without the products and services offered by your company. In reading Volume III of Nimble Leader, you will explore both a roadmap and a process to help mark your way as you position your business. You will move from theory to application. You will learn how to deconstruct closely held perspectives; uncover the value of different points of view; and then use this understanding of value to build a robust Statement of Market Position – the signature identity for your business in a crowded and noisy marketplace. Importantly, you will link what your business stands for in the minds of your customers to what they are willing to pay for your company’s products and services. The CASH transaction is the great clarifier. Customers will only execute the sale if they believe what they are getting is of greater value than what they are giving up – namely CASH. Volume III of Nimble Leader makes this critical connection
Member of
Cataloging source
CtWfDGI
Dewey number
658.4/092
Index
no index present
LC call number
HD57.7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Freading eBooks
Target audience
adult
Nimble leader, Volume III, Position your business!, Andrew Ortyn, (electronic resource)
Label
Nimble leader, Volume III, Position your business!, Andrew Ortyn, (electronic resource)
Link
https://epl.freading.com/ebooks/details/r:download/OTYyNTkyNDg=
Publication
Copyright
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Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
frd00006443
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781633192737/LC.GIF&client=780-496-1833&type=xw12&upc=9781633192737&oclc=%28Sirsi%29%20frd00006443
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1725321005'}
Extent
1 online resource (47 pages).
File format
one file format
Form of item
online
Governing access note
Access limited to subscribing institutions
Isbn
9781633192737
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781633192737
Quality assurance targets
not applicable
Reformatting quality
unknown
Specific material designation
remote
System control number
  • (Sirsi) frd00006443
  • (CaAE) frd00006443
System details
System requirements: Adobe Digital editions

Library Locations

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      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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