The Resource Pink ribbons inc, (electronic resource)

Pink ribbons inc, (electronic resource)

Label
Pink ribbons inc
Title
Pink ribbons inc
Contributor
Language
eng
Summary
The ubiquitous pink ribbons of breast cancer philanthropy--and the hand-in-hand marketing of brands and products associated with that philanthropy--permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer--more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns--the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem? In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause."
Cataloging source
Midwest
Characteristic
videorecording
Credits note
Directed by Lea Pool
Intended audience
Not rated
PerformerNote
Barbara Ehrenreich, Dr. Susan Love, Barabara Brenner, Ellen Leopold, Dr. Olufunmilayo Olopade, Samantha King
Runtime
98
Target audience
adult
Technique
live action
Pink ribbons inc, (electronic resource)
Label
Pink ribbons inc, (electronic resource)
Link
Publication
Related Contributor
Related Location
Related Agents
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
MWT11043084
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11043084
Dimensions
  • other
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1208263005'}
Extent
1 online resource (1 streaming video file (approximately 98 min.))
Form of item
electronic
Governing access note
Digital content provided by hoopla
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
sound, color
Publisher number
MWT11043084
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
Stock number
11043084
System control number
  • (Sirsi) MWT11043084
  • MWT11043084
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

    • Stanley A. Milner (Downtown)Borrow it
      7 Sir Winston Churchill Square, Edmonton, AB, T5J 2V4, CA
      53.542897 -113.48975860000002
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