The Resource Playing to win : how strategy really works by A.G. Lafley & Roger L. Martin, (electronic resource)

Playing to win : how strategy really works by A.G. Lafley & Roger L. Martin, (electronic resource)

Label
Playing to win : how strategy really works by A.G. Lafley & Roger L. Martin
Title
Playing to win
Title remainder
how strategy really works by A.G. Lafley & Roger L. Martin
Contributor
Subject
Summary
Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of PandG's dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices. First, define your winning aspiration"”that is, choose "what" you want to be the best at (in PandG's case, to be a leading skincare brand). Then, determine "where" you'll play (PandG's mass-market channel to a younger buyer). This opens up your possibilities for being distinctive and helps you choose "how" to win (PandG's unique products). Then tap or develop the capabilities to deliver what your competitors cannot. Lastly, identify the management systems you'll need to maintain your winning position. During A.G. Lafley's tenure as Chairman and CEO, PandG's market value grew by over 100 billion, making it one of the most valuable companies in the world. Roger Martin is recognized as a leading thinker in the business community and advises the CEOs of several major global corporations. The two are the authors of Playing to Win: How Strategy Really Works
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by Kantola Productions in 2013
Language note
In English
Runtime
46
Target audience
adult
Technique
live action
Playing to win : how strategy really works by A.G. Lafley & Roger L. Martin, (electronic resource)
Label
Playing to win : how strategy really works by A.G. Lafley & Roger L. Martin, (electronic resource)
Link
Publication
Note
  • Title from title frames
  • In Process Record
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Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1093767
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28CaAE%29%20kan1093767
Dimensions
unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1968821005'}
Extent
1 streaming online resource (streaming video file) (47 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (CaAE) kan1093767
  • (OCoLC)922560165
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

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