The Resource Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer

Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer

Label
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing
Title
Return on influence
Title remainder
the revolutionary power of Klout, social scoring, and influence marketing
Statement of responsibility
Mark W. Schaefer
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.S33 2012
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Label
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements
Control code
BK0010415845
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9780071791090/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20a949081
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'EPLJPL': 'https://epl.bibliocommons.com/item/show/949081005', 'EPLLON': 'https://epl.bibliocommons.com/item/show/949081005'}
Extent
xviii, 215 pages
Isbn
9780071791090
Lccn
2011052315
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) a949081
  • (OCoLC)768172584
  • (CaAE) a949081

Library Locations

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      9010 156 Street, Edmonton, AB, T5R 5X7, CA
      53.5234444 -113.59114499999998
    • LondonderryBorrow it
      110 Londonderry Mall 137 Avenue & 66 Street, Edmonton, AB, T5C 3C8, CA
      53.5996872 -113.44307220000002
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