The Resource Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners, Michael Mazzeo, Paul Oyer, Scott Schaefer, (electronic resource)

Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners, Michael Mazzeo, Paul Oyer, Scott Schaefer, (electronic resource)

Label
Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners
Title
Roadside MBA
Title remainder
back road lessons for entrepreneurs, executives, and small business owners
Statement of responsibility
Michael Mazzeo, Paul Oyer, Scott Schaefer
Title variation
Roadside masters of business administration
Title variation remainder
backroad lessons for entrepreneurs, executives, and small business owners
Creator
Contributor
Subject
Genre
Language
eng
Summary
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip
Accompanying matter
technical information on music
Cataloging source
Midwest
Dewey number
658
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Steve Gibbons
Target audience
adult
Transposition and arrangement
not applicable
Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners, Michael Mazzeo, Paul Oyer, Scott Schaefer, (electronic resource)
Label
Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners, Michael Mazzeo, Paul Oyer, Scott Schaefer, (electronic resource)
Link
Publication
Distribution
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
  • other
  • online resource
Carrier category code
  • sz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
MWT11608658
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11608658
Dimensions
  • not applicable
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1787458005'}
Edition
Unabridged.
Extent
1 online resource (1 streaming audio file (7hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital.
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11608658
System control number
  • (Sirsi) MWT11608658
  • MWT11608658
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Library Locations

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