The Resource Shopportunity! : how to be a retail revolutionary, Kate Newlin, (electronic resource)

Shopportunity! : how to be a retail revolutionary, Kate Newlin, (electronic resource)

Label
Shopportunity! : how to be a retail revolutionary
Title
Shopportunity!
Title remainder
how to be a retail revolutionary
Statement of responsibility
Kate Newlin
Creator
Contributor
Subject
Language
eng
Summary
Today's shopping culture is turning the shopper into a zombie-and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers-as well as the manufacturers and retailers who serve them-from the tyranny of the cheap
Accompanying matter
technical information on music
Cataloging source
Midwest
Dewey number
306.30973
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Kimberly Schraf
Target audience
adult
Transposition and arrangement
not applicable
Shopportunity! : how to be a retail revolutionary, Kate Newlin, (electronic resource)
Label
Shopportunity! : how to be a retail revolutionary, Kate Newlin, (electronic resource)
Link
Publication
Distribution
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
  • other
  • online resource
Carrier category code
  • sz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
MWT11586428
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11586428
Dimensions
  • not applicable
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1774165005'}
Edition
Unabridged.
Extent
1 online resource (1 streaming audio file (7hr., 47 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital.
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11586428
System control number
  • (Sirsi) MWT11586428
  • MWT11586428
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Library Locations

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