The Resource Unthinking : the surprising forces behind what we buy, Harry Beckwith, (electronic resource)

Unthinking : the surprising forces behind what we buy, Harry Beckwith, (electronic resource)

Label
Unthinking : the surprising forces behind what we buy
Title
Unthinking
Title remainder
the surprising forces behind what we buy
Statement of responsibility
Harry Beckwith
Creator
Contributor
Subject
Language
eng
Summary
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us
Accompanying matter
technical information on music
Cataloging source
Midwest
Dewey number
658.8/342
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by L.J. Ganser
Target audience
adult
Transposition and arrangement
not applicable
Unthinking : the surprising forces behind what we buy, Harry Beckwith, (electronic resource)
Label
Unthinking : the surprising forces behind what we buy, Harry Beckwith, (electronic resource)
Link
Publication
Distribution
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
  • other
  • online resource
Carrier category code
  • sz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
MWT11608783
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20MWT11608783
Dimensions
  • not applicable
  • unknown
http://library.link/vocab/discovery_link
{'EPLMNA': 'https://epl.bibliocommons.com/item/show/1786795005'}
Edition
Unabridged.
Extent
1 online resource (1 streaming audio file (420 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital.
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11608783
System control number
  • (Sirsi) MWT11608783
  • MWT11608783
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Library Locations

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      53.542897 -113.48975860000002
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