The Resource Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

Label
Value proposition design : how to create products and services customers want
Title
Value proposition design
Title remainder
how to create products and services customers want
Statement of responsibility
written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Title variation
Bad value proposition design
Creator
Contributor
Subject
Language
eng
Summary
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
Member of
Cataloging source
UKMGB
Dewey number
658.4/012
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.O83 2014
Literary form
non fiction
Series statement
Strategyzer series
Target audience
adult
Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Label
Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Publication
Copyright
Note
Includes index
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Related Location
Related Agents
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Related Subjects
Related Items
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1670665
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781118968055/LC.GIF&client=780-496-1833&type=xw12&upc=&oclc=%28Sirsi%29%20LSC2720892
Dimensions
19 x 25 cm.
http://library.link/vocab/discovery_link
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Extent
xxv, 290 pages
Isbn
9781118968055
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly colour)
System control number
  • (Sirsi) LSC2720892
  • (OCoLC)894271736
  • LSC2720892

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